Social: Kohler Philippines
Social media management and content development with an “always on” setup for kitchen and bath brand, Kohler, in the Philippines.
Agency: Kook / Creative Director: Cath Pascual / Design Lead: Ged Bernardino / Strategy, Social & Content Lead: Cath Pascual / Copywriters: Cath Pascual (current), Gabby Dela Cruz / Designer: Lara Zamora, Ian Inoy (current)
Images courtesy of Kohler
To reinforce the idea that Kohler is the industry leader of home living and innovation through a combination of digital platforms that increase brand opportunities, quality content that educates, and social channels that connect to a much wider audience.
The bold look of Kohler is a mixture of style and innovation that turns your living space into the ideal home experience.
"Your culinary experiences can lead to happy endings."
"Your kitchen entices you to try new experiences."
"The kitchen pushes you to get creative in the oven."
"Your shower is where you can reflect on today’s experiences and picture tomorrow’s possibilities."
"Your space to invigorate the body and mind."
"Your bathroom is that place where new ideas are born."
Kohler is the trendsetter in improving the harmonious Filipino lifestyle, without compromising style, function, or comfort in a world driven by technology.
The variety of content created ranged from lifestyle-driven vertical videos such as house tips and guides, interactive content to drive engagement and photo albums that marry with their brand promise of "gracious living".
A part of the new content strategy we came up for Kohler Philippines is a vertical video series on social media, ranging from guides, DIYs and tips for improved home living. From the content execution, we then added branding frames (intro and outro) to the videos as the trademark for branded videos we're creating for Kohler Philippines.
Creative Director: Cath Pascual
Designer: Lara Zamora
"We decided to keep the animation for the title sequence simple: The Kohler logo moving to the left, separated by a line, parallel to the video title."
"For the end sequence, we wanted the focus on the logo so we kept it as it is, only adding an accent/highlight touch to it."