To reinforce the idea that Kohler is the industry leader of home living and innovation through a combination of digital platforms that increase brand opportunities, quality content that educates, and social channels that connect to a much wider audience.
THE IDEA — INNOVATING YOUR HOME LIVING EXPERIENCE
The bold look of Kohler is a mixture of style and innovation that turns your living space into the ideal home experience.
"Your culinary experiences can lead to happy endings."
"Your kitchen entices you to try new experiences."
"The kitchen pushes you to get creative in the oven."
"Your shower is where you can reflect on today’s experiences and picture tomorrow’s possibilities."
"Your space to invigorate the body and mind."
"Your bathroom is that place where new ideas are born."
MESSAGING — HOME LIVING AT THE TOP OF YOUR GAME
Kohler is the trendsetter in improving the harmonious Filipino lifestyle, without compromising style, function, or comfort in a world driven by technology.
The variety of content created ranged from lifestyle-driven vertical videos such as house tips and guides, interactive content to drive engagement and photo albums that marry with their brand promise of "gracious living".